While I’m sure some of you know, in order to acquire the certifications of “Fair Trade” and “Organic”, it takes a lot of money. In many cases, the smaller, more ethical growers utilize even more strict practices than the latter. These small growers maintain a sustainable lifestyle off of their farms as well as the shade trees that protect the coffee plants and allow the coffee to mature. That is why here at the coffee ride, we use the direct trade option to ensure that our green beans come directly from an ethical source and that the farmers are paid above fair trade prices.
Contrary to popular belief, coffee has a relatively short shelf life. After roasting, coffee needs to sit in the open for at least a day, where it gives off the majority of its CO2. After that first day, the coffee has around 15 days before it begins to lose flavor. While coffee purchased from many other roasters are packaged air tight, the chemical breakdown of the bean is still occurring. You wouldn’t intentionally buy perishable goods months after they are made, so why should you put up with it in your coffee. The best way to consume your coffee is to do it while it’s within this 12-day freshness period. Just like peanuts and pie, coffee consumed just after its roasted, tastes just that much better.
How to brew the perfect cup of coffee
One of the missions of The Coffee Ride is to let our customers decide on how they should make their coffee. We’re not here to tell you to purchase the most expensive device on the market, because that’s what it takes to make your coffee taste great. Nor are we here to tell you that you need to fall in love with a roast you truly don’t like. Our job is to experiment with a wide assortment of coffee brewing devices to assure that our beans taste amazing no matter what you brew them with. For additional insight on brewing preparations feel free to email us at firstname.lastname@example.org.